Proximity is your global marketing powerhouse

dedicated to the B2B technology sector. We specialize in bridging the gap between B2B technology brands and their customers, partners, and employees. Drawing on deep brand, marketing, and technical solution expertise across infrastructure, cloud, cybersecurity, application modernization, and sustainability, we equip marketing, consulting, and technology leaders with the strategies they need to build trust, drive measurable growth, and deliver bottom-line results.

Through full-funnel strategy and performance solutions, we help global brands differentiate in competitive markets and forge stronger, lasting connections with the audiences that matter most.

Services offering

Whether you need a full outsourced marketing agency, targeted support on a specific campaign, or high-impact content such as long-form thought leadership assets, benchmarking research, or industry award submissions, we’ve got you covered.

Our flexible engagement models ensure you get the right level of strategic, creative, and technical expertise, right when you need it. By combining deep industry marketing and technical knowledge with tailored collaboration, we help you maximize marketing impact and deliver measurable results at every turn.

Strategy
Consulting
Brand,Creative,
& Reputation
Marketing Operations
& Technology
Experiential
Marketing
Channel Design & Performance Marketing
Strategy Consulting

Expand into new markets and customer segments with a data-backed Go-To-Market and Route-to-Market Strategy that bridges brand awareness and revenue acceleration. We unify ABM, demand generation, and performance marketing to drive measurable growth, leveraging lead modelling, content strategy, and buyer journey optimization to maximize conversions. As your fractional CMO, we operate on a Marketing-as-a-Service retainer or project campaign basis, equipping your team with sales enablement and GTM orchestration to accelerate pipeline velocity. From brand expansion to revenue generation, we build marketing engines that deliver business impact.

Brand, Creative, & Reputation

Forge a brand that resonates from the inside out. Our integrated Brand & Reputation expertise unites strategic brand architecture, identity design, and creative execution, with internal culture development, employee advocacy, and stakeholder engagement. At the same time, we elevate your executive leadership team, CTOs, CSOs, CDOs, and beyond, to recognized thought leaders through targeted personal brand building. Through the alignment of these three pillars, we help technology organizations differentiate, earn trust, and generate tangible value in an ever-competitive B2B marketplace.

Marketing Operations & Technology

Transform your marketing ecosystem with seamless technology integrations that align marketing, sales, and finance for clear financial outcomes and reporting. We deliver omnichannel experiences that put the customer front and centre, leveraging data for greater insight and personalization. By modernizing critical applications, integrating AI, and optimizing e-commerce functionality, we help you build a future-proof marketing engine. The result? A unified user experience and intelligent operations that drive efficiency, accelerate growth, and elevate your brand in a crowded market.

Experiential Marketing

Immerse your audience in interactive, next-generation experiences powered by AI, VR, AR, and sensor-enabled environments, seamlessly woven into an integrated campaign strategy. From event sponsorships and booth design at Mobile World Congress to exclusive tactical executive roundtables, we craft every touchpoint to foster meaningful connections, establish trust, and drive business development. Our experiential approach ensures your technology services are not just heard, but truly felt, reinforcing your brand story across all channels for maximumimpact.

Channel Design &
Performance Marketing

Turn every digital touchpoint into an opportunity for growth. From website and application design and development to omnichannel setup and integration, we ensure your channels work in perfect sync to drive leads and revenue. With continuous performance management and optimization, we refine campaigns for maximum ROI while our SEO, paid search, and paid media accelerate strategies to increase visibility and capture high-quality traffic. The result? A seamlessly connected digital ecosystem that consistently fuels pipeline growth and positions your brand for long-term success

Our methodology

In today’s complex market landscape, finding the right path to genuine customer connections can feel like navigating a maze. Proximity, which has been built on the philosophy of the Labyrinth, developed a methodology which simplifies your journey, guiding you from initial orientation to sustained success. Inspired by the idea that brand and customer should meet at the center, each stage provides a clear, collaborative approach to help you achieve and maintain breakthrough results.

1. Illuminate

Every labyrinth begins in darkness. In Illuminate, we shine a light on your current state, clarifying the challenges and untapped potential that lie ahead. Through interviews, market research, sentiment, and data analysis, we uncover the core realities of your business, ensuring everyone sees the same path forward. This phase aligns stakeholders on goals, defines success metrics, and sets the foundation for an informed journey.

2. Navigate

With the twists and turns now visible, we Navigate your best route to the center. This step blends collaborative workshops, design thinking, and agile planning to co-create a strategic roadmap. Together, we map out the initiatives, partnerships, and campaigns needed to move from insight to action. By focusing on clear milestones, we help you sidestep dead ends and stay on course, always keeping the target outcome in sight.

3. Engage

Next, we Engage the plan, turning strategies into tangible results. Much like guiding explorers through the labyrinth’s corridors, our team works side-by-side with yours to implement marketing programs, technology integrations, and organizational enablement. We keep a pulse on real-time data, making quick course corrections when needed. This hands-on collaboration ensures momentum remains strong, and every action brings you closer to meaningful impact.

4. Elevate

Reaching the center of a labyrinth is an achievement, but not the end. In Elevate, we measure performance against objectives, refine what’s working, and institutionalize learning to keep your brand and customer connected. Ongoing analytics, governance, and optimization ensure you remain agile in a shifting market. This final step is about continuous improvement: taking the insights gained and evolving them into a blueprint for sustainable growth.

Featured
Service packages

01

Marketing-in-a-Box
‍

For Startups, accelerate your path to market leadership with our standardized Marketing-in-a-box packages. We provide a turnkey solution for emerging ventures, covering brand identity, targeted demand-gen campaigns, and operational essentials without the overhead of an in-house team. The result? A fast, effective launchpad that positions your startup to stand out in a crowded tech environment.
02

Executive Personal Branding
‍

Amplify your leadership presence with our Executive Personal Branding offering. Tailored for CTOs, CSOs, CDOs, and other technology leaders, this program combines content strategy, social media engagement, and exclusives peaking opportunities to elevate your industry profile. By boosting both personal and organizational credibility, we help you forge stronger partnerships and drive influence where it matters most

Agile enough to work with startups and enterprises

We partner with organizations across all growth stages, from ambitious startups to global enterprises to drive impactful marketing in the B2B technology space. Our passion lies in helping emerging ventures mature into the next generation of tech leaders, while also supporting established brands in need of innovative strategies.
‍
Campaigns we delivered
Customer experienceSustainability as a ServiceEdge ComputeIntelligent WorkplacesSAPonXDeception TechnologyDigital SovereigntyIntelligent NetworkingEmail SecurityIoT

Who you’ll
work with

Meet your cross-functional dream team from creative visionaries and marketing strategists to brand architects, technology solution architects, word wizards, data scientists, and customer experience designers. Our diverse experts collaborate to bring your vision to life. We share one goal: helping you build lasting connections with your customers, wherever they may be on their journey.

Ready to Get Closer?

The First Connection Is All About You

Reach out today to discover how PRXMTY can bring you to stand out, forge stronger customer connections, and drive sustainable growth.

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