Insights
Perspectives on B2B technology marketing, brand, AI and the commercial case for growth, from founder Jonathan Booysen.
Marketing and Finance
How the CMOs who closest to their CFO learn to think and argue like capital allocators.
Brand and AI
When AI becomes a commodity, relevance wins the game
White paper · Henley Business School
Jonathan Booysen's research with Henley Business School on how B2B organisations can apply AI across sales and marketing. The paper is hosted by Henley and free to download.
Get the white paper →In the press
Henley Business School's profile interview with Jonathan Booysen.
Read the Henley feature →Get in touch
Talk to Jonathan about where marketing, brand and revenue connect in your business.
Book a discovery call →
