Solutions/Demand Gen & RevOps

Demand generation and RevOpsfor B2B technology companies

Demand generation, ABM and RevOps that build your reputation, deepen relationships across the buying group and turn both into revenue you can trace, run by people and AI each doing what they do best.

Book a pipeline call→See what’s included
A paraglider rides the air currents above layered mountain ridges

The pipeline & MarTech diagnostic at a glance

Duration

3 weeks, then delivery

Format

Fixed scope, fixed fee

Led by

A RevOps and ABM lead with Fractional CMO oversight

You leave with

A pipeline model, target accounts, an AI workflow plan and a 90-day demand plan

Measured on

Reputation and relationships first, then pipeline and revenue

The problem

Signs your demand engine is working against you

Most start with treating demand as a lead count rather than a buying group.

01 / 04←→

Sales doesn’t trust the leads we send

MQLs get rejected or ignored, and opportunities stall between MQL and SQL.

I can’t show what marketing contributes to pipeline

The board asks what last month’s spend delivered, but deals take most of a year to close.

We’re spending on channels without seeing a return

Budget follows clicks and cost per lead, not pipeline and revenue.

We’re behind target with one quarter left

We need a final push before year end: revive stalled deals and reach accounts already in-market.

Let’s fix the engine→

72%

of organisations say account-based marketing delivers higher ROI than any other type of marketing.

Source: Momentum ITSMA and ABM Leadership Alliance, ABM Benchmark Study

Buying groups buy from vendors they already know and trust. Reputation earns the shortlist, relationships win the room and RevOps proves the revenue.

The answer

Reputation, relationships and revenue, run as one system

Demand compounds when reputation makes you the favourite, relationships win the whole buying group and RevOps turns both into revenue, with people and AI each doing the work they do best.

Reputation: demand creation

Always-on programmes that reach buyers before they’re in-market, so you’re remembered and preferred when they are.

  • LinkedIn and paid media
  • Thought leadership distribution
  • Webinars and events

Relationship: account-based marketing

1:1, 1:few and 1:many plays that engage every member of the buying group, aligned with sales account plans.

  • Target accounts and intent signals
  • Buying group plays
  • Shared account plans with sales

Revenue: revenue operations (RevOps)

The CRM, data, definitions and attribution that make pipeline visible and forecastable.

  • HubSpot and CRM set-up
  • Lead and account scoring
  • Attribution and pipeline dashboards

Human and AI marketing operations

We orchestrate where AI agents automate and where people decide, so a lean team ships more with quality and governance intact.

  • AI workflow and agent design
  • Martech audit and consolidation
  • Governance and quality control
Build your pipeline engine→
Your motion

Broad demand, focused ABM or both

Some markets need always-on demand to build awareness and trust at scale. Others are won account by account. Most B2B technology companies need a mix, so we design it around your deal sizes and sales cycle.

Need a sharper story first? Start with GTM & Brand Strategy

Demand generationAccount-based marketing

Demand generation

Building demand at scale

For growing markets and mid-size deals with many potential buyers.

  • Always-on content and paid programmes
  • Webinars, events and nurture
  • Lead scoring and hand-off to sales

Account-based marketing

Winning named accounts

For large deals, long sales cycles and buying committees.

  • Target account and buying group maps
  • Personalised 1:1 and 1:Few plays
  • Shared account plans with sales
Plan your demand mix→
The journey

From diagnostic to predictable pipeline

Built on our Labyrinth Method, with sales involved from day one.

Weeks 1 to 3 · Discover

Diagnose the funnel

Funnel, CRM and MarTech review with sales and marketing.

Week 4 · Design

Plan the programme

Target accounts, campaigns and lead definitions agreed with sales.

Months 2 to 3 · Systemise

Launch and connect

Campaigns live, with CRM and automation connected.

Ongoing · Optimise

Measure and refine

Monthly engagement and pipeline reviews, with budget moved to what works.

Start the diagnostic→
Where you land

Pipeline your board can trust

  1. Lead and opportunity definitions agreed with sales
  2. A target account list with buying committee maps
  3. A connected CRM, automation and attribution set-up
  4. Live campaigns and ABM plays
  5. An AI workflow map showing what is automated and who decides
  6. Pipeline and revenue dashboards tied to reputation and engagement

Where to start

Find out where your funnel leaks

Three weeks to see what your funnel, CRM, martech and AI workflows are really telling you, with a 90-day plan to fix it.

Book your diagnostic
Get your 90-day demand plan→
Who it’s for

Built for teams under pressure to prove marketing works

SaaS and tech firms with long sales cycles

Keep buying committees engaged from first touch to signature.

Businesses with a CRM nobody trusts

Clean data, clear definitions and reporting that holds up.

Leaders who need to prove marketing ROI

Show the board what marketing returns, from engagement to revenue.

See if we’re a fit→
Good questions

Demand generation and RevOps FAQs

Something else on your mind? Ask us directly

What is account-based marketing and when should a B2B company use it?

ABM focuses sales and marketing on a defined list of high-value accounts rather than broad audiences. It suits B2B technology companies with long sales cycles, large deal sizes and buying committees.

How do B2B technology companies prove marketing ROI?

By connecting campaigns to pipeline and revenue through shared definitions with sales, clean CRM data and multi-touch attribution, alongside the engagement signals that show trust building before deals appear.

How do you balance AI and people in marketing operations?

AI handles the volume work: research, data hygiene, first drafts, scoring and routing. People own strategy, judgement, creative quality and relationships. We map each workflow, decide where agents add speed and where a person signs off, then govern it.

What is revenue operations (RevOps)?

RevOps aligns marketing, sales and customer success around shared data, processes and systems, so everyone works from one view of the pipeline.

How long before demand generation shows results?

Engagement and lead quality usually improve within the first quarter. Pipeline from new programmes and ABM typically builds over two to three quarters, depending on your sales cycle.

What comes next

Five solutions, one route to revenue

01 / 05←→
You are here
Demand Gen & RevOpsABM, demand programmes, CRM and attribution.
GTM & Brand StrategyICP, positioning, messaging and a 90-day plan.
Brand Identity & ContentVisual identity, sales enablement and a content engine.
AI Search & WebWebflow sites, technical SEO and visibility in AI search.
Partner & Channel MarketingJoint value propositions and MDF-funded demand.

Ready to Get Closer?

The First Connection Is All About You

Start with a straightforward conversation about where you are and where you want to grow.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.