Proximity Privacy Notice

Effective date: 10 December 2024
Last updated: 10 December 2024

1. Who we are

Proximity GlobalMarketing, also referred to in this notice as “ProximityB2B,” “Proximity,”“we,” “us,” or “our,” is a B2B technology marketing consultancy. Weprovide services including go-to-market strategy, brand and reputation support,executive personal branding, marketing operations and technology, experientialmarketing, channel design, demand generation, performance marketing, websiteand digital experience support, and related consulting services.

In connection withthese activities, we may act as a responsible party/controller when wecollect and determine how your personal information is used. In some clientengagements, we may also act as an operator/processor on behalf of aclient.

Responsible party /controller details
Legal entity name: Proximity Global Marketing
Email: jonathan@proximityb2bmarketing.com
Information Officer: Jonathan Booysen

2. Our commitmentto privacy

We respect yourprivacy and are committed to handling personal information lawfully, fairly,transparently, and securely. We only collect personal information that wereasonably need for our business, service delivery, relationship management,marketing, compliance, and operational purposes.

Where applicable, weaim to align our practices with relevant privacy and data protection laws,including South Africa’s Protection of Personal Information Act, 2013("POPIA"), and other applicable international privacy standards whererelevant to our clients, prospects, and partners.

3. The personalinformation we collect

Depending on how youinteract with us, we may collect and process the following types of personalinformation:

• your name and surname
• business email address
• telephone number
• company name
• job title
• country or region
• details of the services you are interested     in
• messages, enquiries, meeting notes, and     communications you send to us
• event, webinar, workshop, or campaign     registration details
• billing and contracting information where     relevant
• marketing preferences and consent records
• website, campaign, or usage data collected     through cookies and similar technologies where permitted
• professional information made publicly     available on company websites, LinkedIn, event platforms, or other     business networking sources where lawful

4. How we collectpersonal information

We may collect yourpersonal information when:

• you complete a form on our website
• you contact us by email, phone, social     media, or contact form
• you download content, register for an     event, webinar, report, or workshop
• you engage with our campaigns,     advertising, or email communications
• you become a client, supplier, contractor,     or partner
• we receive information through referrals,     strategic partners, or clients
• we gather limited business contact     information from publicly available professional sources for lawful B2B     outreach

5. Why we use yourpersonal information

We may use yourpersonal information to:

• respond to enquiries and requests
• provide services, proposals, consulting,     and strategic support
• manage projects, campaigns, reporting, and     client relationships
• run marketing automation, ABM, nurture,     demand generation, and event activities
• improve our website, content, services,     and user experience
• send relevant marketing communications     where we are permitted to do so
• maintain records, contracts, invoices, and     compliance documentation
• protect our legal rights and business     interests
• detect, prevent, or investigate fraud,     misuse, or security issues

6. Lawful bases forprocessing

Depending on thecircumstances and the law that applies, we may rely on one or more of thefollowing lawful bases for processing personal information:

• your consent
• performance of a contract, or taking steps     at your request before entering into a contract
• our legitimate interests in operating,     improving, and marketing our business, provided those interests do not     override your rights and interests
• compliance with a legal or regulatory     obligation
• a client’s lawful instructions where we     process personal information on their behalf as an operator or processor

Where we rely onconsent, you may withdraw that consent at any time, subject to legal andoperational limitations.

7. Direct marketing

We may send youmarketing communications about our services, insights, events, reports,campaigns, or updates where we are permitted to do so by law.

You can opt out ofmarketing communications at any time by:

• clicking the unsubscribe link in the     email, where available
• replying to the email and asking to be     removed
• contacting us at jonathan@proximityb2bmarketing.com    

We may retain limitedsuppression information to ensure that we continue to respect your opt-outrequest.

8. Cookies andsimilar technologies

Our website may usecookies and similar technologies for essential site functionality, analytics,user preferences, campaign measurement, and, where relevant, advertising orremarketing.

Where required by law,we will request your consent before placing non-essential cookies on yourdevice. You can manage your cookie preferences through our cookie banner, whereavailable, or through your browser settings.

Some cookies may beset by trusted third-party service providers that support our website,analytics, marketing, and campaign delivery.

9. How we sharepersonal information

We may share personalinformation with trusted third parties where necessary for the purposesdescribed in this notice, including:

• CRM, marketing automation, analytics, and     reporting providers
• website, hosting, and cloud service     providers
• advertising, media, event, and webinar     platforms
• consultants, contractors, and specialist     delivery partners working under confidentiality obligations
• payment, accounting, legal, and     professional advisers
• regulators, courts, law enforcement, or     public authorities where required by law
• clients, where we are processing     information on their behalf or in the course of delivering agreed services    

Where we sharepersonal information with service providers, we take reasonable steps to ensureappropriate contractual, security, and confidentiality obligations are inplace.

10. Internationaltransfers

Because ProximityB2Bmay work across multiple markets and may use global service providers, yourpersonal information may be stored in or accessed from countries outside yourown.

Where required, wewill take reasonable steps to ensure that appropriate safeguards are in placefor cross-border transfers of personal information.

11. How long wekeep personal information

We keep personalinformation only for as long as reasonably necessary for the purpose for whichit was collected, including to:

• respond to your enquiry
• manage an active client, supplier, or     partner relationship
• deliver services and maintain related     records
• comply with legal, tax, audit, and     contractual obligations
• maintain suppression records for opt-out     purposes

Once personalinformation is no longer needed, we will delete, destroy, anonymize, orde-identify it where appropriate and in accordance with applicable law.

12. Security

We take reasonabletechnical and organizational measures to protect personal information fromloss, misuse, unauthorized access, disclosure, alteration, or destruction.

These measures mayinclude access controls, password protection, secure systems, limited-accessplatforms, service provider due diligence, and internal process controlsappropriate to the nature of the personal information we process.

While no system can beguaranteed to be completely secure, we work to maintain security measuresappropriate to the risks associated with the information we hold.

13. Your rights

Depending on where youare located and the law that applies, you may have the right to:

• be informed about how your personal     information is used
• request access to the personal information     we hold about you
• request correction of inaccurate or     incomplete personal information
• request deletion, destruction, or     de-identification of personal information in certain circumstances
• object to certain processing, including     direct marketing
• request restriction of processing in     certain circumstances
• withdraw consent where processing is based     on consent
• lodge a complaint with a relevant     regulator or supervisory authority

14. How to exerciseyour rights

To exercise any ofyour privacy rights, or if you have any questions about this notice or ourprivacy practices, please contact:

Email: jonathan@proximityb2bmarketing.com
Information Officer: Jonathan Booysen

Please provide enoughinformation for us to verify your identity and understand your request. We mayrequest additional information before actioning certain requests wherenecessary.

15. Complaints

If you are unhappywith how we handle your personal information, we encourage you to contact usfirst so that we can try to resolve the matter.

If applicable, you mayalso lodge a complaint with the relevant data protection or privacy regulatorin your jurisdiction.

16. Third-partywebsites

Our website, emails,content, and campaigns may contain links to third-party websites, platforms, orservices. We are not responsible for the privacy practices of those thirdparties, and we encourage you to review their privacy notices separately.

17. Client campaigndata

In some cases,ProximityB2B may manage campaigns, automation workflows, CRM processes, mediaprograms, websites, or reporting environments on behalf of clients. In thesesituations, we may process personal information strictly on the client’sinstructions and in accordance with the relevant contractual arrangement.

Where we act in thiscapacity, the client will generally remain the responsible party or controllerfor that personal information, and ProximityB2B will act as an operator orprocessor.

18. Changes to thisnotice

We may update thisprivacy notice from time to time to reflect changes in our business, services,technologies, website practices, or legal obligations. When we do, we willupdate the “Last updated” date at the top of this notice and publish therevised version on our website.

‍