Proximity Privacy Notice
Effective date: 10 December 2024
Last updated: 10 December 2024
1. Who we are
Proximity Global Marketing, also referred to in this notice as “ProximityB2B,” “Proximity,” “we,” “us,” or “our,” is a B2B technology marketing consultancy. We provide go-to-market and brand strategy, brand identity and content, website, SEO and AI search, demand generation and RevOps, partner and channel marketing, and related consulting services.
In connection with these activities, we may act as a responsible party/controller when we collect and determine how your personal information is used. In some client engagements, we may also act as an operator/processor on behalf of a client.
Responsible party/controller details
Legal entity name: Proximity Global Marketing
Email: jonathan@proximityb2bmarketing.com
Information Officer: Jonathan Booysen
2. Our commitment to privacy
We respect your privacy and are committed to handling personal information lawfully, fairly, transparently, and securely. We only collect personal information that we reasonably need for our business, service delivery, relationship management, marketing, compliance, and operational purposes.
Where applicable, we aim to align our practices with relevant privacy and data protection laws, including South Africa’s Protection of Personal Information Act, 2013 ("POPIA"), and other applicable international privacy standards where relevant to our clients, prospects, and partners.
3. The personal information we collect
Depending on how you interact with us, we may collect and process the following types of personal information:
4. How we collect personal information
We may collect your personal information when:
5. Why we use your personal information
We may use your personal information to:
6. Lawful bases for processing
Depending on the circumstances and the law that applies, we may rely on one or more of the following lawful bases for processing personal information:
Where we rely on consent, you may withdraw that consent at any time, subject to legal and operational limitations.
7. Direct marketing
We may send you marketing communications about our services, insights, events, reports, campaigns, or updates where we are permitted to do so by law.
You can opt out of marketing communications at any time by:
We may retain limited suppression information to ensure that we continue to respect your opt-out request.
8. Cookies and similar technologies
Our website may use cookies and similar technologies for essential site functionality, analytics, user preferences, campaign measurement, and, where relevant, advertising or remarketing.
Where required by law, we will request your consent before placing non-essential cookies on your device. You can manage your cookie preferences through our cookie banner, where available, or through your browser settings.
Some cookies may be set by trusted third-party service providers that support our website, analytics, marketing, and campaign delivery.
9. How we share personal information
We may share personal information with trusted third parties where necessary for the purposes described in this notice, including:
Where we share personal information with service providers, we take reasonable steps to ensure appropriate contractual, security, and confidentiality obligations are in place.
10. International transfers
Because ProximityB2B may work across multiple markets and may use global service providers, your personal information may be stored in or accessed from countries outside your own.
Where required, we will take reasonable steps to ensure that appropriate safeguards are in place for cross-border transfers of personal information.
11. How long we keep personal information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:
Once personal information is no longer needed, we will delete, destroy, anonymise, or de-identify it where appropriate and in accordance with applicable law.
12. Security
We take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.
These measures may include access controls, password protection, secure systems, limited-access platforms, service provider due diligence, and internal process controls appropriate to the nature of the personal information we process.
While no system can be guaranteed to be completely secure, we work to maintain security measures appropriate to the risks associated with the information we hold.
13. Your rights
Depending on where you are located and the law that applies, you may have the right to:
14. How to exercise your rights
To exercise any of your privacy rights, or if you have any questions about this notice or our privacy practices, please contact:
Email: jonathan@proximityb2bmarketing.com
Information Officer: Jonathan Booysen
Please provide enough information for us to verify your identity and understand your request. We may request additional information before actioning certain requests where necessary.
15. Complaints
If you are unhappy with how we handle your personal information, we encourage you to contact us first so that we can try to resolve the matter.
If applicable, you may also lodge a complaint with the relevant data protection or privacy regulator in your jurisdiction.
16. Third-party websites
Our website, emails, content, and campaigns may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy notices separately.
17. Client campaign data
In some cases, ProximityB2B may manage campaigns, automation workflows, CRM processes, media programmes, websites, or reporting environments on behalf of clients. In these situations, we may process personal information strictly on the client’s instructions and in accordance with the relevant contractual arrangement.
Where we act in this capacity, the client will generally remain the responsible party or controller for that personal information, and ProximityB2B will act as an operator or processor.
18. Changes to this notice
We may update this privacy notice from time to time to reflect changes in our business, services, technologies, website practices, or legal obligations. When we do, we will update the “Last updated” date at the top of this notice and publish the revised version on our website.
ABN 77 700 292 075
