Revenue Maturity Scorecard

Is your marketing a cost, or a revenue engine?

Answer 20 quick questions and a few details to see where your marketing is leaking pipeline, how you compare with a mature B2B technology company and what to fix first.

About 4 minutes6 areas of your revenue enginePersonal results and next steps

What the scorecard looks at

Why it matters now

7.8%

Average marketing budget as a share of company revenue in 2026, flat for three years. Every dollar has to work harder.

Gartner CMO Spend Survey, 2026

13 + 9

Internal stakeholders and external influencers in the average B2B buying group, with generative AI now where most research starts.

Forrester, The State Of Business Buying, 2026

5%

Roughly the share of B2B buyers in market at any moment. The other 95% buy later, from the brands they remember.

Ehrenberg-Bass Institute for the LinkedIn B2B Institute

Four minutes, six areas, one clear plan

Find out where your revenue engine stands

Get your score, your maturity level and the two areas to fix first. Free, with no sales call unless you ask for one.

Or talk to our team

Nearly there

About your company

Five quick details to tailor your results

Last step

Your results are ready

Where should we send your scorecard?

0out of 100

Your score across the six areas

Where to focus first

Talk through your results with a senior strategist

Book my 30-minute review

Sources: Gartner Marketing Symposium 2026 highlights · Forrester, The State Of Business Buying, 2026 · The 95:5 rule, Marketing Week. The scorecard is a self-assessment and gives a directional view, not an audit.