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Jonathan is the founder of ProximityB2B and a Chartered Marketer who leads marketing strategy for B2B tech, SaaS and professional services brands across multinational markets. His career includes senior leadership roles at Dimension Data, NTT and AWS, spearheading growth across EMEA, JAPAC and the UK and Ireland. He holds an Executive MBA from Henley Business School and sits on the Marketing Advisory Council at the Cape Peninsula University of Technology, where he helps ensure marketing academia keeps pace with the latest AI developments.

Jonathan founded ProximityB2B to bring experienced commercial thinking and creative talent closer to businesses with ambitions to grow, combining global best practice with local relevance and a belief that marketing should make a meaningful contribution to revenue. Outside of work, he enjoys multi-discipline endurance events, cooking, painting and exploring the ocean.

Tiaan is an experienced business and marketing professional with a BCom degree and a strong background in B2B marketing, brand development and business strategy. He has worked across a range of industries and markets, combining commercial insight with creative thinking to help businesses strengthen their brands, connect with customers and drive growth. Outside of work, Tiaan enjoys spending time outdoors with his family and is a passionate sports fan.

Katlego is a strategic marketing leader who works with businesses as a fractional CMO, Head of Marketing or Marketing Director. She has spent more than ten years in B2B tech marketing at Sage, NTT and Dimension Data, including go-to-market responsibility for portfolios worth more than £150m in annual recurring revenue. Her background covers strategy, positioning, pricing, technical products, demand generation and sales enablement. Outside of work, she loves the outdoors, hiking, running and CrossFit.

Amelia is a global designer and strategic thinker with more than 15 years of experience in the creative industry, working with global tech and SaaS brands including Dimension Data, Deloitte and NTT Data. Imagination, innovative thinking, creativity, resourcefulness, focus, belief, faith and a little bit of madness blend together into a melting pot from which her most incredible ideas become reality. Outside of the creative world, she enjoys a slower, more hands-on way of life through homesteading, baking sourdough and making sure her veggie garden is thriving.

Jean-Jacques is a creative leader and multidisciplinary designer with more than 15 years of experience across branding, digital design, web, motion and user experience. He has worked with organisations ranging from startups to global technology brands, helping translate complex ideas into engaging visual experiences. With a passion for both creativity and strategy, JJ specialises in building brands, designing digital experiences and creating content that connects with audiences and drives results. Outside of work, JJ loves adventure, from multi-day hiking to deep-sea diving in Sodwana Bay.

Anna is an experienced content strategist, copywriter and author with more than 15 years of experience creating SEO-driven, human-centred content for brands across technology, automotive, travel, education, FMCG and professional services. She specialises in translating complex topics into clear, engaging content that serves both readers and business goals. While she embraces AI as a research and productivity tool, she believes great content still requires human judgement, original thinking and a distinctive voice, which aligns closely with ProximityB2B’s human-led approach. Outside of work, she enjoys writing fiction in Afrikaans, exploring small towns and forgotten places, and spending time with her family in the Swartland.

Cheryl brings more than 20 years of experience in digital marketing, brand strategy, social media leadership and customer-centric communication. Her career spans global organisations, award-winning digital campaigns and hands-on consultancy work supporting small businesses with strategy, content and go-to-market execution. Cheryl has led digital transformation projects, built high-performing content ecosystems, managed multi-channel campaigns and developed brand personas and audience strategies that drive measurable growth. Her background includes senior roles at NTT Ltd, Fuse Factory and kulula.com, as well as running her own digital consultancy, mentoring entrepreneurs and designing marketing frameworks that deliver results. Outside of work, Cheryl has a deep passion for theatre and spending quality time with her family.

Riaan is a digital growth strategist with 15 years of experience across website development, lead generation, digital advertising, SEO, hosting and workflow automation. At ProximityB2B, he helps clients bring these capabilities together to build a stronger digital presence and support business growth. He works closely with clients from the first conversation through to delivery and ongoing support, combining technical expertise with a practical understanding of their commercial goals. His approach centres on understanding the business, identifying opportunities and building solutions that are useful, reliable and focused on results.